Correct use of images
Images may add to ?the website, but incorrect use can lead to complaints, demands for payment, or legal problems. Before you upload or publish an image, remember to check that you have the rights to use the image.
Crediting
Check the license: some images require attribution (e.g. Creative Commons CC BY). Use the format “Photo: [name]” in the caption. If the owner requires payment or specific wording, follow that. Images taken by UiO photographers should be credited as follows: "Photo: <photographer>, UiO" if the photographer's name is known.
Remember consent declaration
If people in a photo are easily identifiable, you usually need written consent to publish, especially in sensitive contexts or for commercial use. For children under 15 years, consent from a parent/guardian is required.
Use of images we do not have rights to
Incorrect use can result in claims for compensation, payment demands, requests to remove the image, reputational damage and, in the worst case, legal disputes. When using images owned by someone else, always document the agreement, and save receipts and the license.
Quick checklist before publishing
- Do we own the image or have a documented agreement? (yes/no)
- Do we have permission from the people depicted? (yes/no)
- Is the intended use (web/advertising) permitted? (yes/no)
- Have requirements for attribution or payment been followed? (yes/no)
If you are in doubt about whether you have rights to an image, do not publish it on the website.
Read more about image use at uio.no
Guidelines for use of AI-generated content in UiO’s digital channels