ENT4080 ¨C Entrepreneurial Opportunity Evaluation

Course content

This course provides a comprehensive introduction into assessing the attractiveness of unformed business ideas and more developed business opportunities within the technology space. ?The perspective taken is that of an external observer. You will practice by evaluating externally generated live cases. To do so, you will work in groups and must build a network, collect relevant information from valid sources, and analyse the results to accurately estimate the value potential and assess the overall attractiveness.

Learning outcome

After taking this course, you will:

• Have ?a comprehensive understanding about the different elements of a business opportunity including customer value proposition, market potential, industry dynamics, competitive and economic sustainability, technological advancements and team capabilities
• Be able to apply valuation methodologies to estimate the value potential for real-world business opportunities
• Have advanced knowledge about different types of commercial and technological uncertainties influencing the viability of new ventures and how to manage and mitigate those uncertainties.
• Have detailed knowledge about different methods to test and validate the overall attractiveness of a business idea or a business opportunity.
• Be able to gather, analyse and evaluate information in order to assess the attractiveness of technologies, customers, markets and industries.
• Be able to run experiments in order to assess the attractiveness of a product, service or technology. This includes developing problem hypotheses and to test these hypotheses on targeted customer segments.
• Be able to write a complete viability study that balances all factors affecting the overall attractiveness of a business idea or opportunity.
• Have developed your intuition in recognizing attractive business opportunities from a pool of business propositions and ideas within different industries.

Admission to the course

The course is available only for students admitted to the study programme Entrepreneurship and Innovation Management (master).

Teaching

Weekly classes throughout the semester that include lectures, group exercises, and in-class activities. In addition, readings and group/individual assignments between classes.

Due to the significant amount of group exercises and in-class activities in this course, attendance of the lectures is mandatory. You will need to attend at least 80% of the lectures in order to pass the course

Examination

The course grade is calculated based on the following components:

• A final group assignment including an oral group presentation accounting for in total 50 % of the score.? Students in each group are given the same score. Group members who do not fulfill their obligations can be scored individually from the group.??
• Individual assignments/quizzes given during the semester accounting for in total 50 % of the overall score.

Failing a graded assignment does still allow participation in the remaining exams.? All exams and assignments must be taken during the same semester.

Completion of mandatory attendance is required in order to pass the course

Examination support material

No examination support material is allowed.

Language of examination

The examination text is given in English, and you submit your response in English.

Grading scale

Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.

Resit an examination

In this course, postponed exams are not offered for exam candidates who are ill before the exam or who become ill during the exam. A deferred submission deadline may be offered. Deadlines may be extended up to 7 days; the duration of the extension depends on the duration of the exam.?The illness must be documented with a doctor's certificate dated no later than the ordinary submission date. You must submit the doctor's certificate to the Student Administration at IFI before the submission deadline for the home exam.

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More about examinations at UiO

• Use of sources and citations
• How to use AI as a student
• Special exam arrangements due to individual needs
• Withdrawal from an exam
• Illness at exams / postponed exams
• Explanation of grades and appeals
• Resitting an exam
• Cheating/attempted cheating

You will find further guides and resources at the web page on examinations at UiO.